Founded in Las Vegas in 2003, Dee Berkley Jewelry is driven by one simple notion: that head-turning pieces can (and should) lead to pure happiness. Behind the colorful beads, streamlined designs, and each carefully curated collection is the simple goal of spreading feel-good vibes. They craft each of their pieces with positive energy and a smile on their faces—and hope you share that smile when you wear them. It’s that simple.